In 2022, organic search remains the most important single source of growth for your company.
But with competition fiercer than ever, reaching the fabled first page of Google results isn’t getting any easier. And businesses are increasingly clued up to the power of SEO.
However, that doesn’t make them faultless. In fact, many companies are still making a series of simple mistakes that are holding them back.
They’re missing topic opportunities, cannibalizing keywords, and following the wrong internal link strategies. Causing:
- A significant loss in potential traffic
- Wild fluctuations in performance that are hard to diagnose
- A drop to the dreaded second page of Google results… or worse
As a result, competitors are jumping ahead of them in traffic share, market share, and total conversions.
